For those of us in the creative/professional industry, we create work for others that is supposed to represent a person (or organization) for a specific goal – be it entertainment, exposure, profit, or a mix of all three.
Usually, we know what questions to ask so that we might be able to get a better idea of what the client wants (or needs). Once in a while though, we come across the worst client ever, the type of person you want to strangle, because it contradicts how you would like the project to flow.
I’m referring to the type of client that can’t make up their mind on what they want, or if they do make a decision, they change it almost immediately when they think of something bigger or better. With no goal, little identity, lack of focus, and a budget of nothing, how could any of us stand to work with such a person?
